Nudge Design Project Part 2

Part 2 of the Nudge Design Project for Motion Graphics and Sound Design (FA102C). Since most people told me that recycling didn't matter, I knew just hanging up signs of the benefits of recycling wouldn't be too effective. I needed to tackle the problem from a different angle. So I decided to find a way to promote recycling by offering something fun to do. A basketball game made perfect sense. I also wanted it to keep track of a score so people can see how much of a difference they make.

Fall Semester 2017

Nudge Design Portfolio Part 2
How can I use Nudge Design to fix the problem?
Assignment Description: 

"Propose a desired outcome (behavior change) employing one of the “design tips” from the 'Behavioral Economics: Applying Behavioral Economics and Cognitive Psychology to the Design Process' reading.  Create the Photomontage in Photoshop simulating your proposed solution."
The Plan:
Make the chore into a fun basketball game

-easy to do
-hard to miss the basketball design
-fun to take a quick shot into the recycle bin 
-less like a chore, more like a game
-draws attention to recycling
-even if students eventually stop playing the game, they know where the bin is now

Storyboard to show my solution:
Photomontage (Gif) of my proposed sollution:
Featuring: Michael Jordan
Design tip used: 

To encourage people to select an option or engage in behaviors where the positive outcomes are delayed, introduce present benefits to make the desired outcome more appealing. 

Scoring a shot = instant positive outcome
Website used for design tip:
All images that I didn't take myself are from google images
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